Follow a consistent capitalization scheme.
Creating trustworthy internal and external communications relies, to a large extent, on the content’s consistency. Inconsistent spellings and capitalizations undermine your narrative authority. We follow these capitalization guidelines:
- Do capitalize proper nouns, including names of individuals, places, and agencies
- Don’t capitalize agile, unless it is the first word of a sentence
- Do capitalize the first word of every bullet
Using ALL CAPS can cause some screen readers to treat the words as acronyms and say the individual letters. Use other methods, like bold or italic text, to emphasize a point.
On this page